About IDK
Most food apps show you options.We try to make the decision.
IDK is built around a simple idea: food recommendations should adapt to your taste, your context, and your life — not just what’s trending.
The Beginning
It started with a question we ask almost every day.
Whether you’re at home, traveling, or deciding with friends and family, the question always comes up.
“What should we eat right now?”
And the answer is usually one of two things: “I don’t know” or “I’m up for anything.”
One app shows popular restaurants. Another has recipes. Another saves places you wanted to try. But none of them really solve the decision itself.
So we started building IDK: a way to understand your taste, explain why something fits, and help you decide whether you’re eating at home, going out, or discovering food somewhere new.
Our principles
What we think food apps should actually do.
01
From popular to personal
Start with what people love, then refine it around your taste, habits, and preferences — until it actually fits you.
02
Explain the decision
Recommendations shouldn’t feel random. You should always understand why something is being suggested.
03
Built for real decisions
Weeknight dinners, group choices, travel plans — food decisions happen in context, not in isolation.
Where we’re going
We want IDK to become the simplest way to answer:“What should you eat?”
Not just once, but every time. Whether it’s a quick dinner, a shared decision, or something planned ahead, we want food recommendations to adapt to your life — not the other way around.
Still early
We’re still building, still learning, and still trying to solve one simple problem:
“What should you eat?”
If you’re curious, building something similar, or just want to follow along — we’d love to hear from you.
Get in touch→