You’re probably craving
something.

From Popular to Personal

IDK helps you move from popular food trends to recommendations that actually fit your taste, your plans, and what sounds good right now.

PersonalizedExplainable

Why IDK feels different

Food decisions that feel less random — and more personal.

Understands your taste

Recommendations that actually feel like you

IDK learns what you like over time and adjusts — so suggestions stop feeling random and start making sense.

Explains why

You always know why something fits

Instead of guessing, IDK tells you why a recommendation works — based on your taste, your context, and your habits.

Real-life planning

From tonight to your whole week

Plan dinners for the week or get restaurant ideas for a trip — not just one suggestion, but a full plan.

How it works

From popular to personal, in three steps.

IDK turns food discovery into a decision system — one that adapts to your taste, your plans, and your real life.

01

Tell IDK what kind of decision you need

A quick dinner, a restaurant nearby, a family meal plan, or food ideas for an upcoming trip.

02

IDK matches popularity with your personal context

It looks at taste, mood, location, habits, and what people around you are enjoying.

03

You get a suggestion — plus the reason behind it

Not just what to eat, but why it makes sense for you right now.

Still early

Come build IDK with us

We are just getting started. If you care about taste, data, or building something people use every day and have fun while doing it, come talk to us.

Get in touch